Cereal flours for the food industry

In recent years, the global food ingredients market has evolved rapidly, driven by changing consumer demands, increased environmental awareness, and a growing desire for healthier and more functional foods. These shifts have encouraged not only innovation but also the revaluation of essential ingredients such as cereal flours, which continue to play a central role in human nutrition and industrial food production.

At Better Foods Group, a supplier of cereal flours and food ingredients in Portugal, we closely follow these trends, fully aware that our products form the foundation of countless applications in the food industry. Attention to detail, traceability, and nutritional quality are more important today than ever before, especially at a time when consumers value the origin of ingredients and their production processes.

Our continuous commitment to quality, traceability, and sustainability has allowed us to confidently serve demanding sectors such as industrial baking, pastry production, and also more sensitive areas like infant nutrition — a segment with particularly strict requirements. Our flours for industrial baking, for example, are developed with consistent nutritional profiles and tailored to the specific needs of large-scale production.

In the “baby food” segment, food safety and origin assurance criteria apply from the selection of raw materials to microbiological and physicochemical controls. Better Foods has been developing flours with specific characteristics for this type of application, particularly low-pesticide (BTP) flours, meeting the demand for safe, functional, and nutritionally suitable ingredients for infant nutrition.

Cereal flours and the new market demands

Sustainability is also playing an increasingly relevant role in the selection of industrial ingredients. It’s not just about reducing environmental impact, but about ensuring responsible agricultural and industrial practices throughout the supply chain. In this regard, Better Foods Group has made significant investments in modernizing its production and logistics units, adopting cutting-edge technology to ensure greater efficiency, less waste, and more effective use of resources.

Our in-house production of the four staple cereals of the Portuguese diet wheat, rye, corn, and rice is a clear example of our commitment to a vertically integrated value chain, with strict control from origin to final product. This approach allows us to offer our partners reliable, consistent solutions aligned with the demands of modern food manufacturing.

Furthermore, both consumers and manufacturers are increasingly focused on the functional properties of the foods they produce and consume. Cereal flours remain fundamental in structuring balanced and versatile products. Flours with different particle sizes, enriched with germ, or produced with low pesticide content (such as our LPF lines), are a tangible response to the demand for functional, safe, and technologically adaptable food ingredients.

By combining tradition and innovation, Better Foods Group aims to offer effective technical solutions to the B2B market across various areas of the industry from industrial baking to infant nutrition, including pastry and other categories of everyday foods.

Better Foods Group is the largest milling group in Portugal, producing high-quality cereal flours and food ingredients with the vital mission of supporting the foundation of Portuguese nutrition and beyond. Founded in 2018, the group comprises four cereal milling factories that process various types of grains, a frozen products company specializing in bakery and pastry distribution, and two logistics hubs responsible for nationwide distribution as well as operations in Galicia and Andalusia. It is one of the most significant B2B food sector players in Portugal, dedicated to cereal processing and the production of everyday foods.