In a partnership bringing together the agricultural sector, research, the milling industry and distribution, a value-chain project was established that goes beyond the valorisation of the Alentejo’s agricultural wealth. The commitment to quality and sustainability gave rise to the Cereais do Alentejo project, a brand created by ANPOC – National Association of Protein Crops, Oilseeds [&hell

The concept of “clean label” has been gaining increasing attention in the food industry. Driven by consumers who are increasingly attentive to food composition, this trend reflects a preference for products with simpler, recognisable ingredient lists associated with a perception of greater naturalness and transparency. For manufacturers, the challenge lies in reformulating products without com